'Any2Any' or just A2A, carries connotations of one-to-one, one-to-many, and even zero-to-any, to eventually anyone to anyone. Such A2A phenomenon could only take place in the virtual world, lending the grandness of anyone could communicate with anyone in the world without any pre-disposed connectedness assumuption. Could we make this also true in the physical world, the lifeworld?
O2O is of both, Online-to-Offline and the reverse, or is it truly a reverse in most senses? A2A is a characteristics of O2O, or more precisely, of OzzO..
OzzO is not longer as a result of, and limited to that of the e-commerce scope, such as the notion of, where an online touchpoint of a product was established and final transactional behavior continued in offline at a brick-and-mortar store, or put in an order online after a visit at the physical store, but, in general, how we hop consciously or subconsciously, between the online (virtual) world and the offline (physical) world, unknowingly, as if the worlds are in sync - if so, why the need of 'fact check,