J. Betty Feng, PhD is currently an Associate Professor of International Business at Farmingdale State College (SUNY) . Betty’s research includes intercultural interactions, cultural identity, and internationalization. She is particularly interested in the cultural factors on cognition, perception, and creativity at the micro, meso, and macro levels. As an applied scholar in the field of international management, Betty seeks to address scientific problems in a practical setting. Drawing various concepts fro
Betty was the faculty advisor at FSC for the New York State Business Plan Competition during 2015 to 2019. To drive innovation awareness and multidisciplinary collaboration on campus, Betty started campus activities to engage students from all majors, such as Innovation Challenge and USPS Direct Effect Innovation Challenge . She mentors students through the business plan development process and leads students to participate in various business plan competitions from the campus to the state and national leve
Betty completed her PhD in Marketing and International Business at Georgia State University Before pursuing her PhD, Betty gained years of industry experience as a supply chain professional working with several global companies in both China and the United States. She holds both a BA in Supply Chain Management and MBA from Michigan State University’s Broad College of Business.