Your launch should be a huge event — it can create buzz, drive sales, and set the stage for the life of your book. But this may be your first book launch, and you may not be aware of best practices or resources …
If you don’t know what you’re doing, you won’t be positioned to make the most of this once-in-a-lifetime opportunity.
I was barely even in the publishing business when I launched my first book; I didn’t know what I was getting into, and really wished I had access to a set of clear guidelines. That’s why I’ve pulled this information together — to help other first-time indie authors. (Also, so I don’t forget everything I learned when it’s time to launch my second book.)