"Traditional content marketing solves problems, while thought leadership sparks conversations." - Forbes
ELEVATING CONTENT MARKETING STANDARDS RAISES A CRUCIAL QUESTION: Why shouldn’t the very act of creating thought leadership content also spark new conversations with in-pipeline deals, top prospects, and high-priority customers for revenue expansion? Or serve as the cornerstone for learning and applying voice-of-customer strategies? That’s the power of ABM Podcasting—engaging B2B buyers and customers in meaningful conversations that uncover essential go-to-market insights, support long sales cycles, reinforc
- Efrat Ravid, Value Accelerator Advisor with Goldman Sachs and 3x CMO