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He wants to open your eyes to a better way: understanding customers not as metrics, but real people. To build marketing that resonates through conversation, not shouting lame call-to-action pickup lines. Nurturing relationships over time to forge unbreakable bonds with your most valuable customers.
If you're thirsty for some inconvenient realities of marketing, saddle up. This book will grip you tight and drag you into a raucous, eye-opening conversation that’s impossible to forget. One that will change how you talk to customers forever.