In days gone by, well-read print media, billboards, cinema and free-to-air TV channels hosted the bulk of advertising and would guarantee broad exposure! But with the introduction of a sea of cable channels, the internet, social media and streaming, marketers are finding their ability to connect with their target audience spread thin and covering the right media for a good result can be tricky. Further, where advertisers were used to consumers experiencing their marketing efforts as a non-participatory audi
Nurture personal recommendation, face-to-face or through social media. And rather than presume it will bend to your marketing framework, conforming to social media's communication dynamic maybe a friendlier, far more effective way to market your product/service, taking full advantage of its ability to spread your word virally.
Some of the most enjoyable buying experiences relate to finding a unique product/service and passing on your ”discovery” by word of mouth or virally over web-based social media at a rate that simply was not possible several years ago. I believe the viral capability is that much more enhanced if the product/service isn’t seen as an effort by advertisers to shove it down our throats. By de-structuring traditional marketing elements, reducing or hiding your logo altogether, downplaying advertising and experien