Description: ° UX native, pattern researcher, always questioning ° creativity-forward digital production career in the arts world ° only uses the word curate when there’s art in the room
In an Adtech competitive analysis, our team interviewed users of our competitors to find our own product gaps and opportunities, leveraging that data with our product team to spur change and honestly assess our marketplace positioning.
the challenge: a fortune 50 secondary mortgage market provider with a mess of internal tools for its underwriters
the solution: removal of redundant tools, system side-stepping and bad data hygiene practices