Description: With their clever dishes and savvy social media, food trucks have emerged as important vehicles for economic opportunity and growth jump-starting a $2 billion-plus industry in cities across America.
America’s modern founding as a food truck nation began in 2008 with the late-night cravings of a couple of Los Angeles-based entrepreneurs for Korean-style meat in Mexican tacos. Kogi Korean BBQ would soon gross $2 million in sales in its first year.
Mobile vending has been a part of the American culinary landscape for well over a century—"lunch wagons," or "taco trucks," took off after World War II as they followed the growth of suburbs to places where restaurants were rare.
But Kogi’s early successes spawned gourmet imitators of an altogether different breed.