Ethnic communities represent a distinctive marketplace and need to be approached differently in your marketing plans and advertising campaigns. Their buying behaviors and spending habits differ from the general American consumer. They mainly respond to marketing “that speaks their language”. When planning marketing campaigns directed to this community, specific cultural and social factors should be considered.
Per your requirement and marketing needs, Ingressus will prepare a competitive market analysis for your product or service. We will then provide a multi-channel marketing proposal which will meet your business goals and budget capabilities. Additionally, we can provide you with services of developing and production of your creative including print, radio commercials, TV and infomercials. Finally, we will introduce your campaigns and promotions with the most effective media vehicles targeting your future c
The Polish-American media space is very scattered, diverse and can be confusing. None of the existing companies have their representation in all media channels and none of them has a significant market share.