Makeup has long been an integral part of beauty routines across cultures and eras. From ancient Egypt’s kohl-lined eyes to today’s highly detailed beauty regimens, makeup has evolved not only as a means of self-expression but also as an industry that continuously transforms with trends and technologies. Understanding the art and science behind makeup allows individuals to create a look that reflects their personality and mood while enhancing their natural beauty.
Makeup has a rich history that dates back thousands of years. Ancient Egyptians used crushed gemstones to color their lips and cheeks and dark kohl to define their eyes, believing it would ward off evil spirits. Fast forward to the 16th century, and you’ll find that European women used white lead to achieve pale complexions, reflecting wealth and status. By the 20th century, makeup became mainstream, with icons like Marilyn Monroe and Audrey Hepburn setting trends that inspired generations.
Today, the makeup industry is a multibillion-dollar global enterprise, evolving to include diverse products that cater to various skin tones, types, and preferences. The rise of social media and beauty influencers has also played a significant role in how makeup is consumed, with trends like contouring, bold brows, and glossy lips going viral and shaping the global makeup scene.