Never fear!! It’s possible to market your small town, community, small business, event, and whatever else you can think of with a small budget. As long as you’re willing to put in the time, rather than use up your budget, you can have a very successful small budget marketing program utilizing the tools that I have used for the past 25 years marketing small towns and destinations, a variety of small businesses, and countless local and regional events. You can do this even with NO budget.
A good portion of this website focuses on social media marketing. When done correctly (and yes there really is a method to the madness of social media) social media marketing is equivalent to winning the lottery, at least as far as I’m concerned. Lake Arrowhead, CA., the small town resort community I marketed for two decades, was saved by social media. You can read all about that social media marketing experience here. This documents how I had to market my small town with a ZERO dollar advertising budget
You’ll find more than social media marketing here. In the blog, you’ll find all sorts of tidbits that I share regarding other successful small town, small business, small budget marketing strategies I’ve used over the years.