KALeidoscopes.US KALeidoscopes.US KALeidoscopes.US KALeidoscopes.US Alison Kal Alison Kal is an accomplished senior marketing, customer experience, and strategy executive with extensive B2B and B2C experience in a wide range of industries. Alison was classically trained in brand management and marketing while working as the Product Manager for Dr. Scholl’s Air-Pillo Insoles (Schering-Plough HealthCare Products). She continues to draw on that training to bring a disciplined approach to every position she has
Throughout her career, Alison has gravitated to companies that offer a product or service for which she feels a personal connection. Alison’s passion for health and wellness has drawn her to the category for multiple positions. As Chief Experience & Strategy Officer for Activate Brain & Body, Alison was involved in all aspects of the start-up – ranging from fundraising to creating a roadmap to launch to writing a patentable algorithm. Previously, as Managing Director, Brand Management at Bally Total Fitness
In senior marketing positions for WGL Energy Services, Hyatt Hotels, and Hilton Hotels, Alison once again drew on her classical training. In these roles, she incorporated psychographic research and segmentation studies to identify key targets on which to base the brands’ positioning, launch new brands, and develop and launch new products. At WGL Energy Services, she developed and executed extensive employee engagement training to ensure buy-in and understanding at all levels of the organization.