Working papers
Influencer Dynamics (job market paper)
Consumers use social media for entertainment and to discover new products. To reach potential customers, brands pay influencers to feature products in their content. Payment depends on the size of the influencer’s audience, and the effectiveness of the endorsement relies on trust. Excessive product recommendations may erode the relationship between an influencer and their followers. I develop a dynamic model in which an influencer produces sponsored posts (which include product recommendations) and organic