As a company that specializes in search engine optimization, LinkNow Media knows as well as anyone how important reviews are for any business’s online presence. Reviews don’t simply let potential customers know what previous customers think about your business, they are also a snapshot of your business’s reputation for search engines.
The primary objective of a search engine is to provide its users with what they are looking for. When they can deliver accurate results, it boosts their own credibility. For example, if you were to search for The Silence of the Lambs, you would probably be less likely to continue using a certain search engine if it gave you a bunch of results about why lambs can’t speak versus information about the classic movie you are looking for, wouldn’t you?
It’s the same principle when people are searching for a specific service your business provides. When someone in your area is searching for something that your business provides, the search engine wants to display the best results. But how do you measure the best? When it comes to Google, it will determine the best option for its user based on the reviews people have written within their database. If one area plumber has received multiple five-star ratings, the search engine will draw the conclusion that th