… last updated in December 2020
This content originally appeared on the W2O company blog.
Goals are often one of the most talked about, and least defined, topics within any organization. When it comes to digital maturity, goals can be an even more nebulous concept than in many other areas of the business. This is because digital maturity itself is often difficult to define. While there are many frameworks for establishing goals, our experience has been that a simple Goals, Strategies, and Tactics (GoST) framework is the most efficient and effective.