Description: Our live virtual workshop gets up to 300 people speaking with one powerful voice.
A Message House is a method for increasing messaging discipline within your team. A Message House consists of an outline of a house with messages inside. Simply tell your internal stakeholders (salespersons, fundraisers, etc.) to “stay inside the Message House” when communicating about their project or organization.
The Message House method is effective because it promotes a focus on a small number of key messages and turns an abstract concept (adhering to messages) into a concrete and “sticky” idea (staying inside a house).
The original Message House design features a roof, three columns, and a foundation. The roof contains your “umbrella message.” It usually conveys the value or urgency of a project. The three columns each have a supporting “core message.” The foundation includes ancillary information such as proof points, statistics, examples, and testimonials.