A company without a digital presence is like a plant that doesn't have fertilizer and is in the shade for most of the day. It will still grow, but it will be slow. Today's companies require a wide variety of digital branding tools to bolster their physical presence. In order to create a brand across a variety of mediums, digital branding employs a mix of branding and marketing online.
The goal of digital branding is to forge links between customers and the goods or services being provided in order to build brand awareness online. To start with digital branding, you must have a uniform message that you would like to communicate. This message would be through your website, logo, social media, online content, and other touch points with your customers or clients. For example, Nike want to portray themselves as a sports clothing brand. This is achieved through their logo shape and size, the
A mark or other visual that a company uses to identify its goods.