MISSION Describes WHY your organization exists. Simon Sinek's TED Talk "How great leaders inspire." Brene Brown's TED Talk "The power of vulnerability" & "Listening to shame.
Describes HOW you/we/us are going to succeed. More specifically, this involves your beliefs & behaviors involved with accomplishing our MISSSION & VISION.
Describes WHAT you do, knows WHERE you are at, knows the climate & conditions around you and knows WHERE we are going.