A business will live and die by their reputation, particularly in the online market where there is a vast number of different competitors all struggling for a piece of the action. Managing their reputation online is of paramount importance to their success and different sized businesses take different strategies when doing so. Quality online reputation management service is needed to bring a business to a new level and to protect it from negative buzz.
Large businesses will often have individuals dedicated solely to managing their reputation online. The dedicated individuals will read reviews of the business and their products and identify what the problems with the products are and attempt to provide management with a summary of the issues that customers are facing in order to possibly remedy this issues and improve their reputation as a result. This is often a longer term goal of reputation management for larger companies.
In the short term different responses are often developed by large firms. Many will respond to negative reviews and attempt to provide their side of the story or at least acknowledge that there was a problem that this individual was facing and post their regrets that this situation occurred. Others will try to fix the problem itself, sometimes with a cash refund in order to make the client happier and the online viewers of the review less critical of the company. There are different ways of doing so but an