Marketing tactics change over time, but email is here to stay – it remains one of the highest performing marketing tactics, with an excellent ROI. If you are not leveraging email marketing to engage, nurture and sell to your audience, you should be.
Emails can be tailored so they are personalised and targeted for higher engagement. By tapping into customer browsing and buying behaviour, automated emails can be tailored to send relevant messages to the right people, at the right time – whether you are persuading them to buy, or staying in touch with them post-purchase.
Email marketing has consistently proved itself to be an efficient and low cost way to generate sales.