Description: Launched in 2003, Sportivo helps sports and lifestyle brands connect primarily with U.S. Latino consumers, with a sharp focus on Latino males and the futbolista.
Launched in 2003 as one of the few sports-focused public relations agencies to emerge in the explosive U.S. Latino marketing field, today Sportivo helps both sports and lifestyle brands connect primarily with the country’s largest minority group, with a sharp focus on the Latino male consumer and the futbolista.
The power of media coverage, and the influence of today’s bloggers, can never be underestimated. This is especially true among Latino consumers who view the media as authorities on any given topic. Sportivo has solid relationships with these influencers from coast to coast, that we use daily to secure that client messages are reaching the most influential and trusted Latino voices in the sports pages, the blogosphere and beyond.
Social passions are at the heart of effective outreach to Latino community groups and advocates who, when approached with relevance and compassion, become brand delegates at the grassroots level. We steer brands through this delicate task, aligning them with appropriate partners and creating initiatives that respond to the needs of the community while fostering impactful and relevant relationships.