watch the film StAART (Strategic African American Retail Track) is a signature program of The Athlete’s Foot that aims to increase African American representation and ownership within the sneaker industry while also championing Black-owned retail and entrepreneurship within the community at large. our program goals build wealth create opportunities for ownership – one of the greatest pathways for wealth creation – within one of the most thriving industries in the U.S.
build legacy promote Black entrepreneurship, particularly within the sneaker industry, as a means to the creation of legacy and generational wealth.
build community create an active network of support for current and future Black entrepreneurs within the sneaker industry and beyond.