Over several decades, we’ve synthesized a process of crafting identity that is deceptively simple yet uniquely powerful. It starts with identifying your vision, discussing your values and articulating your impact. Then we work together to develop your voice—identifying key messages that connect with your audiences. We shape your story, its look and feel and tone, and identify the best mediums through which to tell it, and how to tell it.
Once crafted, your identity will serve as an enduring touchstone to guide every decision you make and empower every action you take.
We work with clients seeking to create new entities and programs, realign existing identities, develop meaningful campaigns, and reinvigorate student recruitment. We also partner with venture capital firms and philanthropy specialists.