When I began writing stories about The Muffia , my contemporary women’s book club, agents, publicists and prospective publishers I’d meet on my quest for riches advised me, “You need to create a brand.”
I nodded and listened but basically I thought, branding, schmanding.
Yeah, yeah, I know most people say that in our overcrowded book market–any market really– that if you don’t have a brand, you’re doomed; or, at best, you and your “product” will be lost amidst all the other things people spend money on. The marketers tell you, that no matter what you’re making, you have to find a way to distinguish your language app, lampshade or refined, non-GMO, organic, locally sourced peanut butter—from your competitors. That’s hard. Especially if your books or handmade candles have a l