Description: The Next Marketing book by Harshit Jain MD equips pharma brands with strategies to drive Point-of-care marketing efficiently, in order to achieve better health outcomes for the patients.
The Next Marketing Series
Buy Paperback Listen to Audiobook About the Book The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has shifted to digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, entrepreneur and former physician, Harshit Jain MD examines the virtual POC marketing ecosystem and shares his marketing acumen with businesses to optimize communication initiatives to prescribers.
The Book aims to equip organizations with strategies to efficiently cultivate and facilitate digital messages to clinicians within POC channels, enabling them to gain the ability to advance the support that providers receive, to achieve better health outcomes for their patient.