Because of the physical properties of flexible films, color inks can appear more vibrant on flexible packaging than on traditional rigid packaging (e.g., cans, jars, cartons) with paper-based labels. Moreover, with clever combinations of glossy and matte ink effects and specialized film laminate structures, stunning, tactile, and artful designs can be developed.
In order to be useful, though, vibrant colors and beautiful artwork need to be extremely consistent across numerous printing/conversion runs . Such consistency is one of the long-standing hallmarks of Totai America's flexible packaging.
Unlike traditional rigid packaging such as bottles, jars and cans, which usually need paper or flexible film labels to be affixed to them, flexible packaging integrates the printed label so that it is all one cohesive whole . This has several benefits: