Makeup has become much more than a part of a daily beauty routine; it is a powerful form of self-expression and a source of creativity for millions around the world. With endless options to play with, makeup allows individuals to experiment, discover, and redefine their unique styles.
The use of makeup dates back thousands of years, reflecting society’s evolving standards of beauty and status. Ancient Egyptians, for example, painted their eyes with dark kohl to protect themselves from the sun and ward off evil spirits. Cleopatra famously used crushed beetles to create a stunning red lip stain, setting the bar for luxury and allure.
Across the world, makeup has held a place of cultural significance. In traditional Japanese culture, Geishas would apply a white foundation base to create a look of elegance and status, paired with dramatic black and red accents. Indigenous tribes have long used natural pigments in face painting for rituals, ceremonies, and even as camouflage in the wild.