I talk to people all the time, and the topic that seems to be brought up the most is Search Engine Optimization (SEO). The problem is, that approach is all wrong. Anyone who is alive, breathing, and paying attention to what Google is doing can see that Google is going beyond “elements” on a page and shifting their entire focus to the holistic organic experience that each user enjoys. A “good” user experience is rewarded by many things, one of them including better search engine rankings .
Going after search engine rankings for the sake of search engine rankings is an approach that is becoming less and less effective. That’s why at UEO.US, we are focused on the entire user experience. We know what huge companies like Adobe, Apple, Microsoft and others know … the better experience that an end user has, the more likely they are to stay on your site, and the more likely they are to engage you for your products or services.
Website design is a critical component of a good user experience. As this study notes , poorly designed website can lead to user frustration and abandonment for greener pastures. Design elements from things as basic as navigation and depth levels to subtleties such as hues, backgrounds and font choice can make the difference between retaining and losing users.