Makeup has become a global phenomenon, celebrated for its ability to transform, accentuate, and express individuality. It’s more than just a beauty ritual—it’s a powerful means for self-expression and a confidence booster for millions. From bold, runway-inspired looks to subtle, everyday styles, makeup caters to all kinds of preferences and occasions.
Makeup has a fascinating history that stretches back thousands of years. The earliest evidence of makeup usage comes from ancient Egypt, where people used natural pigments to create eyeliner, eye shadow, and lip color. Kohl was applied to the eyes not only for aesthetic appeal but also for protection against the harsh desert sun. Similarly, in ancient China and Japan, women wore rice powder to achieve a flawless, pale complexion.
In the 20th century, makeup experienced a massive transformation, with the birth of cosmetic giants like Estée Lauder, Revlon, and Maybelline. These brands made beauty products accessible to the everyday consumer, changing the beauty landscape forever. Fast forward to today, and makeup has evolved into a highly diverse industry that embraces all skin tones, genders, and beauty ideals.